The Power of General Motors
General Motors Company (also known as GM) is a United States based and world's third largest automaker with headquarters in Detroit. General Motors is responsible for the most striking and legendary automotive designs ever created in steel and glass. GTO, Camaro, Corvette, Cutlass, Riviera, El Camino, Eldorado are just few. These brands mean more than just vehicles becoming cultural icons, part of our collective identity as Americans. At GM, they take great pride in GM's history, mining it for inspiration even as they forge a new and brighter future. "Becoming a legend requires innovation. Remaining a legend requires hard work, diligence, and commitment." Those two sentences completely describes the company's philosophy and politics. Together with its partners GM produces cars and trucks in thirty four countries, and sell these vehicles by the following brands: Chevrolet, Cadillac, GMC, Buick, Holden, GM Daewoo, Opel, Vauxhall and Wuling. Currently GM mainly focuses on 4 main American Brands. But as their customers are the most important part of GM's business, they remain committed to meeting your sales, warranty and service required for Pontiac, Hummer, Saab and Saturn brands.
The Chevrolet brand is now experiencing a product restructuring in USA together with the rest GM brands in order to fit into the parent company's efforts for GM restructuring. GM has recently been in progress to launch more fuel efficient Chevrolet branded models to compete other leading manufacturers like Honda or Toyota. The series version of Chevrolet Spark was displayed at the 2009 Detroit Auto Show. General Motors announced that the Spark together with Chevrolet Orlando would go into production in the US. General Motors will also introduce two more models: the plug-in hybrid 2011 Chevrolet Volt and the 2011 Chevrolet Cruze, successor to the Cobalt.
Cadillac does not support views of some companies faced towards manufacturing "retro" cars. The company instead moves ahead with an innovative design policy for the 21st century titled as "art and science" that states "incorporates sharp, sheer forms and crisp edges - a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." Such new design approach spread from the CTS up to the XLR roadster. Cadillac's model line-up contains rear and all wheel drive sedans, crossovers, roadsters and SUVs. The flagship of these efforts is the second generation CTS-V,which lapped the Nurburgring at the record time for production sedans.
Recently GM was developing the possibility of eliminating the GMC brand as a way to restructure its bankruptcy plan. The speculation was based on rumored reports from automotive websites and business publications after a story involving a study that might point to indications that the brand could be eliminated altogether along with sister brand Buick found its way onto the press despite a GM statement that it was just a rumor. There are some who believe that GMC could survive the ax, since GM has stated in earlier stories that it wants to keep the GMC brand in the GM automotive family.
Buick originated as an independent motor car manufacturer. When combining with GM, manufacturers that also comprised General Motors competed against each other, but Durant stopped that. He wanted each General Motors division to target one class of buyer, and in his new scheme Buick was near the top, only the luxurious Cadillac brand had more prestige. Even today, Buick retains that position in the GM lineup. The ideal Buick customer was comfortably off; possibly not quite rich enough to afford a Cadillac or not desiring the ostentation of one, but definitely in the market for a car a cut above the norm. Buick is the fourth oldest marque in the world.
According to most automotive industry experts and professional economists, it's highly unlikely that the government will allow General Motors to disappear. It does not matter what path GM will choose for survival, nobody would remove GM's commitment to provide warranty coverage and service for their owners, regardless of brand.